PROJECT CLOVERFIELD
is a monster movie produced by J. J. Abrams,slated for a January 18, 2008 release.
THE SYNOPSIS
"Five young New Yorkers throw their frienda going-away party the night that a monster the sizeof a skyscraper descends upon the city.Told from the point of view of their video camera,the film is a document of their attempt to survive themost surreal, horrifying event of their lives."
------------------------------------------------
Paramount Pictures is carrying out aVIRAL MARKETING CAMPAIGNto promote the film.
Viral Marketing refers to marketing techniques that usepre-existing social networks to produce increases in brand awareness,through self-replicating viral processes, analogous to the spreadof pathological and computer viruses.
Simply saying, it depends on theword-of-mouth to deliver a message.
------------------------------------------------
Even barely two weeks before its premiere,the producers of this movie have beentight-lipped about this movie.
Incidentally, the producers have relied on a morecovert form of advertisment through stealthyviral campaigns that keeps the public ever so curious to sniff out the story behind Cloverfield.
They have released two websites that have totallyno link to the movie at first glance, but after tamperingaround with these three websites, you will find cluesthat tell the story of Cloverfield.
------------------------------------------------
Here are the 3 websites available.
If you have the time, do try to solve the mystery.I'm rather dumb at solving mysteries and stuffand all I've been able to deduce is that the monsteris a whale and it likes seaweed slushies?
This website is really damn hilarious. You can mix your own slushies!
It's just a webpage. You can flip the photos around btw.
Some mining company. Has loads of info but I can't find anything. Damnit!
------------------------------------------------
Well, that's all I have to share with everyone today.Hopefully, if you can find out anything, do tell me! Hohoho! And yea, i can't wait for the movie to be released.
Winston
|