LV - Superflat Monogram

Probably the most revered brand in the world,
LOUIS VUITTON
always stays in the lead with it's sheer
elegance in innovation & design.



Here is an intriguing Japanese Ad Campaign,titled SUPERFLAT MONOGRAM, directed by famous animator, Mamoru Hosoda

CAMPAIGN VIDEO SYNOPSIS

An updated Alice in Wonderland, in which a girl, searching for her lost cell phone, floats in a dizzying world of the company's logos.



While waiting to meet her friends outside of a Louis Vuitton
store, Aya's cell phone is eaten by the LV Panda, who then
promptly swallows Aya - but the inside of his stomach
is a gateway to a psychadelic wonderland.



Based on characters created byfamed superflat artist Takashi Murakami.

SONG: "Different Colors" - Fantastic Plastic Machine

--------------------------------------------------

The purpose of the campaign was to showcase the collaboration ofMarc Jacobs and Takashi Murakami that created thefresh looking multicolore design for Louis Vuitton.



LV earned $300m that year from the range of bags and accessoriesreleased under the new murakami design concept.



And with that success, let's just say,the rest is history.

Winston