The Singapore Tourist Promotion Board (STPB)was initially established by the government in 1964.
It's main aim was to coordinate the efforts ofhotels, airlines and travel agents in Singaporeand inject vibrancy in the tourism industry.
The board was eventually renamed theSingapore Tourism Board (STB) in 1997.
The Singapore Visitors Centre
Many successful efforts by the various tourism sectorshave created a premium tourism brand for Singapore.
Singapore's tourism industry has grown rapidly ever since.In 2004, there were a total of 8 million visitors,as compared to 91,000 visitors in 1964.
At the very next stage of STB's grand agenda,it is targeting a bold 17 million visitors by 2015.
--------------------------------------------
TOURISM 2015
The Singapore Blueprint
--------------------------------------------
SINGAPORE'S VISION: 2015
The STB aims to strengthen itself as aLeading Convention & Exhibition Cityin Asia with a strong and dynamic business industry.
It also plans to transform Singapore into a leadingAsian leisure destination by providing anenriching experience that is Uniquely Singapore.
Finally, it wants to formally establish Singapore asthe Services Center of Asia - a place where visitorscan come and enjoy high-end services such ashealthcare and education services.
--------------------------------------------
SINGAPORE'S TARGET: 2015
The STB's traget is plain simpleyet bold with the standards it sets.
S$30 billion - Tourism Receipts
17 million - Visitors Arrivals
250,000 - Tourism Employment
--------------------------------------------
SINGAPORE'S INITIATIVE: 2015
S$2 Billion Tourism Development Fund
To the STB, is is vital for Singapore to developcritical infrastructure to support tourism growth.
It plans to enhance the capability of Singapore-basedtravel and tourism players as well as attractingworld-class travel, tourism businesses andorganizations to formally set up in Singapore.
Attracting iconic events that will highlightSingapore as a premier destination for Leisure,Business and Services customer segments is alsoa vital strategy for the STB.
And, finally, the STB is also interested indeveloping strategic tourism productsto cater to tourists from all over the world.
--------------------------------------------
To help promote the STB with its cause,the CLOG will play its part by clogging entriesthat are significant and unique to the Singapore scene every now and then.
The Clog is proud to be part of the Uniquely Singapore experience.
Edison
|