Lorry Or Sorry

The great city of San Francisco, home ofthe GOLDEN GATE BRIDGE,is built along the San Andreas Fault Line.



With the area being prone to earthquakes,the American Red Cross Bay Area Chapteris taking no chances in promoting awarenessand ensuring preparedness among its residentswith a rather intriguing ad campaign.



It is believed that there is a 62 % chance thata major earthquake will hit the Bay Areain the next 26 years, but only about 17 % oflocal residents say they are prepared for it.

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Mobile billboards sponsored by the Red Crossdepict the aftermath of a catastrophic earthquake.


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The images of devastation are designed to"shock, force people to think, and then take actionto get prepared," according to a press release

SERIES 1





SERIES 2





Thankfully in Singapore,
we have much lesser to worry about...
Winston