SOME of you may have seen this billboard,and some of you may not have done so.But nevertheless, it has raised curious eyebrowsand brought many to the attention of ANOREXIAand the methods of shock advertising.
Italian designer Nolita celebratedMILAN FASHION WEEKlast year with a number of ads featuringa naked anorexia woman in an effort towarn the public of the effects of the disease.
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The ad featured twenty-seven year old French womanIsabelle Caro, an anorexic who weighs just 31 kg.Isabelle has been anorexic since 13and blames a “difficult childhood” for herbout with the deadly disorders:
“I’ve hidden myself and covered myself for too long.Now I want to show myself fearlessly, even thoughI know my body arouses repugnance. I want to recoverbecause I love life and the riches of the universe. I wantto show young people how dangerous this illness is.”
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You know, when i first saw that picture, i went WTF!It really shocked me to see how bad anorexia candamage a person's health, and I really admired Isabelle’sstrength and bravery in coming out to challenge herselfand tell the world her story. Her willingness to helpherself is amazing and i'm sure her perseverancewill be a beacon of hope to the many others out therefighting anorexia and saving themselves.
Anorexia is an addiction, it can be conquered.Being way too skinny is just so not cool.Stay beautiful by being healthy.
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Although there have been many nasty comments outedsince this controversial ad campaign, i guess it hasto be expected as this is no ordinary topic.
Nevertheless, the message is clear,
it's time to get healthy, it's time to say...SAY NO TO
ANOREXIA!
Winston
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