AGENDA: ONLINE! [beta-version system]
JuMP Presents: JUSTTHECLIQUE [Version 1.0]
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NOTICE: For enquiries, feel free to contact us @ justtheclique@hotmail.com

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Tuesday, April 8, 2008

The Sound Of Colours

DID YOU KNOW?

Colour branding and marketing are
perhaps among the really most vibrant and
inspiring form of modern advertisment.

Colours

Just recently, the mega-retailer GAP launched an
online color-related marketing initiative known as
"Sound Of Color" featuring five talented musicians
to write a song inspired by an assigned hue.

Sound Of Color

Marié Digby was one of the five talented
musicians partnering with GAP in this campaign
and she was assigned the colour Yellow.

Marié Digby

"I was a little puzzled, but I thought it was a really fun
challenge. I closed my eyes and thought about what it
would be like to be surrounded by the color yellow. I was
laying back on some exotic beach, in the sand, with a
pina colada, and I was warm. I wanted to capture
those sensations in a simple way."

This is her intrepretation of yellow,
this is what yellow sounds like to her.

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WATCH THIS!



Paint Me In Your Sunshine - Marie Digby

Paint me in your sunshine
Wake my sleepy eyes
Round me in your comfort
Stay with me for all of time


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Visit the official website, Sound Of Colors to
watch the other music videos inspired by
the remaining hues of the rainbow.

Edison